Know the correct PMS for better color accuracy. This consistency helps build brand recognition and trust with your audience. Using the correct PMS or Pantones ensures consistency across all marketing and branding materials, whether it’s a business card, brochure, or promotional item. You want to ensure that your colors are not only correct but that they also align with your brand.Ĭonsistency in branding is important. This is why it’s important to know the PMS or Pantones of your logo before sending anything out to print to verify that color matching is available. A slight color difference can make any brand look like a knockoff or a cheap representation of the brand. Getting the right colors of a logo printed on any display or marketing material is crucial for any brand. This can be especially important in crowded markets where many businesses are offering similar products or services. Color can set you apart from competitors: Using unique colors that are not commonly used in your industry can help your brand stand out from competitors.By consistently using the same colors in your branding, you can make your brand more memorable and easier to recognize. Color makes your brand more memorable: As mentioned earlier, color can leave an imprint in our brains.By using the right colors in your branding, a company can tap into these emotions and create a deeper connection with your audience. For example, red can represent passion and excitement, while blue can represent trust and reliability. Color evokes emotions: Different colors can evoke different emotions in people.Some reasons why color is crucial for marketing and branding a business:

Pantone color match tool